So as I was going through some of my older design pieces and for the longest time I really wanted to revisit this SKYY Vodka campaign. I always thought that it was a great idea. I just felt I wasn't able to flesh it out as clean as I would have liked to.
Armed with a fresher sense of design, and a more mature eye, I set out to revisit these drunken advertisements.
I like to call this the SKYY Vodka "Taste" campaign. Below are the revised ads. The idea behind this series is fairly apparent, but I will explain anyway. Each ad in the series will display the SKYY vodka bottle next to a signature cocktail. Depending on what that drink is (a tropical lemonade) the bottle will be wearing some sort of accessory (a grass hula skirt) to set he scenario of wear that cocktail may be consumed. And of course, the SKYY portion of the logo will display a coordinating color.
It's funny how little tweaks and a lot of experience can really shine through on a simple design. The new series looks cleaner and cohesive. It really catches the eye. Bottoms up........